BRAND
Keep Your Ember Co. or known as “Kye Collectives” is the profound by product of a personal ordeals, born from the deep conviction of its founder, Riza Kate Alvarado. It is more than a streetwear brand; it is a lifestyle movement dedicated to changing the narrative around mental health, offering a beacon of hope, resilience, and advocacy.
Each garment is imprinted with a promise, to remind every person that even the dimmest ember holds the potential for a raging fire.
THE SPARK : A New Chapter, A Guiding Light
The path to Kye Collectives began in 2023, a time that followed a profound world downfall for RK. In the wake of isolation and betrayal, with backs turned and her mental state targeted, she found a singular, powerful truth : the need to keep her own inner fire from extinguishing.
This personal crisis became the foundation for a new purpose.
Driven by a desire to turn pain into power, RK is currently pursuing studies in Psychology, using Kye Collectives as the tangible tool to bridge theory with real-world impact. The brand is a commitment to advocate for others and to instill the unwavering hope that there is still light to be found in every struggle.
It started not just as a passion project, but as a deeply personal mandate. After relentless effort to find the right voice and design language, Keep Your Ember Co. “Kye Collectives” was finally established in January 2025.
THE COLLECTIVE TAKES FLIGHT : Design as Dialogue
Kye Collectives quickly began to resonate. Our message—raw, authentic, and empathetic—reached those who understood the journey of rebuilding. The community that formed around the brand is our lifeline, known as the Kye Collectives.
Crucially, to further the mission, we integrate unique features into our apparel. For instance, our Unique Designs utilize abstract, subtle, or layered graphics that represent psychological concepts like cognitive restructuring, resilience, and emotional regulation, making our message sophisticated and universally relatable.
In addition, our Unique Tee Features include inner-label affirmations or a small, hidden, embroidered 'Ember' symbol—a personal reminder that only the wearer knows is there. Ultimately, this transforms the shirt into a private anchor of hope and a tangible piece of advocacy.
This growing community and the power of its shared stories push us daily to further cultivate a relationship of trust and genuine support with every individual.
VISSION & MISSION : Voices To Be Heard
The core of Kye Collectives is the belief in the power of the unheard voice and the unseen battle.
Therefore, our mission is to provide high-quality, uniquely designed apparel that serves as a silent yet powerful advocate for mental wellness. We aim to fuel the innate strength within our wearers, reminding them to 'Keep Your Ember' burning, no matter the darkness.
Furthermore, our vision is to build a global community where vulnerability is a source of strength, and where every individual is equipped to manage their mental health. Kye Collectives strives to be a symbol of unwavering hope—a testament that new beginnings are always possible.
SETTING STANDARDS : Illuminating The World
Expanding the reach of our advocacy is the ultimate goal of Kye Collectives.
We believe the message of hope is universal and necessary globally. Consequently, the target is to have brand recognition internationally as a powerful voice in the mental wellness conversation.
For this to happen, the team is consistently taking steps : improving the quality of our craft, deepening our psycho-educational advocacy, and ensuring our designs always carry a message of resilience and light.